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In 2007, Google announced a campaign versus paid one-way links that transfer PageRank.[eighteen] On June fifteen, 2009, Google disclosed that they had taken steps to mitigate the effects of PageRank sculpting by use on the nofollow attribute on backlinks. Matt Cutts, a properly-recognised software program engineer at Google, announced that Google Bot would not take care of nofollowed back links in a similar way, to be able to prevent Search engine optimization provider vendors from employing nofollow for PageRank sculpting.

Being a search engine crawler may well preserve a cached copy of this file, it may once in a while crawl pages a webmaster would not wish crawled. Pages normally prevented from being crawled involve login specific pages such as searching carts and person-unique articles for instance search engine results from inside lookups. In March 2007, Google warned website owners that they must protect against indexing of internal search results simply because These internet pages are considered search spam.[39]

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